[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Sección” _builder_version=”4.9.7″ _module_preset=”default” background_color=”#2CC1D1″ background_color_gradient_direction=”360deg” background_image=”http://wp.mastermetrics.com/wp-content/uploads/2024/01/fondo-mm.jpg” z_index=”0″ width=”100%” max_width=”100%” module_alignment=”center” min_height_tablet=”” min_height_phone=”” min_height_last_edited=”on|phone” height_tablet=”” height_phone=”” height_last_edited=”on|phone” custom_margin_tablet=”” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||10px||false|false” custom_padding_tablet=”” custom_padding_phone=”0px|0px|10px|0px|false|true” background_last_edited=”on|desktop”][et_pb_row column_structure=”3_5,2_5″ custom_padding_last_edited=”on|phone” admin_label=”Row” _builder_version=”4.9.7″ _module_preset=”default” width=”100%” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” max_width=”1230px” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|phone” custom_margin=”|auto|60px|auto||” custom_margin_tablet=”40px||30px||false|false” custom_margin_phone=”10px|0px|50px|10px|false|false” custom_margin_last_edited=”on|tablet” custom_padding=”0px||||false|true” custom_padding_tablet=”” custom_padding_phone=”0px|19px||1px|false|false” animation_direction=”top”][et_pb_column type=”3_5″ admin_label=”Column” _builder_version=”4.9.7″ _module_preset=”default” transform_translate=”0px|67px” custom_padding=”|10px||10px|true|true” animation_direction=”left”][et_pb_text _builder_version=”4.9.7″ _module_preset=”default” header_font=”Arial|700|||||||” header_text_color=”#FFFFFF” header_font_size=”53px” custom_margin=”||5px||false|false” custom_margin_tablet=”” custom_margin_phone=”0px||60px||false|false” custom_margin_last_edited=”on|phone” header_font_size_tablet=”” header_font_size_phone=”32px” header_font_size_last_edited=”on|phone”]

What is a marketing dashboard and why do you need one?

[/et_pb_text][et_pb_text _builder_version=”4.9.7″ _module_preset=”default” text_font=”Arial||||||||” text_text_color=”#FFFFFF” text_font_size=”27px” text_line_height=”1.2em” header_font=”Arial|700|||||||” header_text_color=”#FFFFFF” header_font_size=”53px” header_2_font=”Arial|600|||||||” header_2_text_color=”#FFFFFF” header_2_font_size=”39px” custom_margin=”||5px||false|false” custom_margin_tablet=”” custom_margin_phone=”0px||60px||false|false” custom_margin_last_edited=”on|phone” header_font_size_tablet=”” header_font_size_phone=”32px” header_font_size_last_edited=”on|phone”]

Centralize all your metrics in one place, visually clear and updated in real time.
A marketing dashboard lets you make faster decisions, showcase results, and optimize every channel with precision.

[/et_pb_text][et_pb_button button_url="https://app.mastermetrics.com/user/register?utm_source=Google&utm_medium=Organic&utm_campaign=pagina-funcionalidades&utm_term=rdashboard-marketing" button_text="Marketing dashboard with Master Metrics" button_alignment="left" button_alignment_tablet="" button_alignment_phone="left" button_alignment_last_edited="on|phone" _builder_version="4.9.7" _module_preset="default" custom_button="on" button_text_size="18px" button_text_color="#1C288E" button_bg_color="#00e8ae" button_border_width="0px" button_border_radius="18px" button_font="Arial|600|||||||" custom_margin="30px|0px|30px|0px|true|true" custom_padding="12px|18px|12px|18px|true|true" hover_enabled="0" box_shadow_style="preset2" box_shadow_horizontal="3px" box_shadow_vertical="5px" locked="off" sticky_enabled="0"][/et_pb_button][/et_pb_column][et_pb_column type="2_5" admin_label="Column" _builder_version="4.9.7" _module_preset="default" background_color="RGBA(0,0,0,0)" custom_padding="88px||||false|true"][et_pb_image src="https://blog.mastermetrics.com/wp-content/uploads/2024/09/mockup-dash.png" title_text="dashboard mockup" _builder_version="4.9.7" _module_preset="default"][/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built="1" custom_padding_last_edited="on|phone" _builder_version="4.9.7" _module_preset="default" background_color="#000000" custom_margin_tablet="" custom_margin_phone="0px||0px||true|false" custom_margin_last_edited="on|phone" custom_padding="||||true|false" custom_padding_tablet="" custom_padding_phone="7px||||false|false"][et_pb_row _builder_version="4.9.7" _module_preset="default" width="100%"][et_pb_column type="4_4" _builder_version="4.9.7" _module_preset="default"][et_pb_text _builder_version="4.9.7" _module_preset="default" text_font="Arial||on||||||" text_text_color="#FFFFFF" text_font_size="31px" text_line_height="1.2em"]A marketing dashboard is a visual tool that unifies all your KPIs (key performance indicators) into one interactive, dynamic panel.[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row column_structure="1_3,1_3,1_3" _builder_version="4.9.7" _module_preset="default" width="100%" max_width="1230px"][et_pb_column type="1_3" _builder_version="4.9.7" _module_preset="default" custom_padding="0px||||false|false" custom_css_main_element="display:flex;||align-items:;||"][et_pb_image src="https://mastermetrics.com/wp-content/uploads/2024/10/hora.png" title_text="time" show_bottom_space="off" show_bottom_space_tablet="" show_bottom_space_phone="on" show_bottom_space_last_edited="on|phone" _builder_version="4.9.7" _module_preset="default" width="30%" module_alignment="left"][/et_pb_image][et_pb_text admin_label="Texto" _builder_version="4.9.7" _module_preset="default" text_font="Arial||||||||" text_text_color="#FFFFFF" text_font_size="31px" text_line_height="0.9em" width="100%" max_width="100%" module_alignment="left" custom_margin="|17px||17px|false|true" custom_margin_tablet="" custom_margin_phone="13px||63px||false|false" custom_margin_last_edited="on|phone" text_font_size_tablet="" text_font_size_phone="40px" text_font_size_last_edited="on|phone" locked="off"]

Monitor your campaign performance in real time

[/et_pb_text][/et_pb_column][et_pb_column type="1_3" _builder_version="4.9.7" _module_preset="default" custom_css_main_element="display:flex;||align-items:;||"][et_pb_image src="https://blog.mastermetrics.com/wp-content/uploads/2024/12/multifuente.png" title_text="multi-source" show_bottom_space="off" show_bottom_space_tablet="" show_bottom_space_phone="on" show_bottom_space_last_edited="on|phone" _builder_version="4.9.7" _module_preset="default" width="30%" module_alignment="left"][/et_pb_image][et_pb_text admin_label="Texto" _builder_version="4.9.7" _module_preset="default" text_font="Arial||||||||" text_text_color="#FFFFFF" text_font_size="30px" text_line_height="0.9em" width="100%" max_width="100%" module_alignment="left" custom_margin="|17px||17px|false|true" custom_margin_tablet="" custom_margin_phone="13px||63px||false|false" custom_margin_last_edited="on|phone" text_font_size_tablet="" text_font_size_phone="40px" text_font_size_last_edited="on|phone" text_line_height_tablet="" text_line_height_phone="0.9em" text_line_height_last_edited="on|phone" locked="off"]

View data from multiple sources in one place

[/et_pb_text][/et_pb_column][et_pb_column type="1_3" _builder_version="4.9.7" _module_preset="default" custom_css_main_element="display:flex;||||"][et_pb_image src="https://blog.mastermetrics.com/wp-content/uploads/2024/12/actualizaciones.png" title_text="updates" show_bottom_space="off" show_bottom_space_tablet="" show_bottom_space_phone="on" show_bottom_space_last_edited="on|phone" _builder_version="4.9.7" _module_preset="default" width="30%" module_alignment="left"][/et_pb_image][et_pb_text admin_label="Texto" _builder_version="4.9.7" _module_preset="default" text_font="Arial||||||||" text_text_color="#FFFFFF" text_font_size="30px" text_line_height="0.9em" width="100%" max_width="100%" module_alignment="left" custom_margin="|17px||17px|false|true" custom_margin_tablet="" custom_margin_phone="13px||63px||false|false" custom_margin_last_edited="on|phone" text_font_size_tablet="" text_font_size_phone="40px" text_font_size_last_edited="on|phone" text_line_height_tablet="" text_line_height_phone="0.9em" text_line_height_last_edited="on|phone" locked="off"]

Detect what’s working and what needs adjusting

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” disabled_on=”off|off|off” admin_label=”Sección” _builder_version=”4.9.7″ _module_preset=”default” background_color=”#f2f2f2″ background_image=”https://mastermetrics.com/wp-content/uploads/2024/08/fondo-mm.webp” background_position=”bottom_center” module_alignment=”center” min_height=”566px” custom_margin=”0px|0px|0px|0px|true|true” custom_padding=”0px|0px|0px|0px|true|true” custom_padding_tablet=”” custom_padding_phone=”0px|12px|0px|12px|true|true” custom_css_main_element=”display: flex; ||flex-direction: column; ||justify-content: center;||”][et_pb_row use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” _builder_version=”4.9.7″ _module_preset=”default” width=”100%” max_width=”1230px” custom_margin=”20px||20px||true|false” custom_css_main_element=”align-items: center;||margin:auto;”][et_pb_column type=”4_4″ _builder_version=”4.9.7″ _module_preset=”default” custom_padding=”0px||0px|0px|false|false” scroll_horizontal_motion_enable=”on” scroll_horizontal_motion=”0|50|50|50|4|0|-4″ motion_trigger_start=”top”][et_pb_text _builder_version=”4.9.7″ _module_preset=”default” header_font_size=”36px” header_2_font=”Arial|600|||||||” header_2_text_color=”#FFFFFF” header_2_font_size=”48px” width=”100%” overflow-x=”visible” custom_margin=”|-44px|||false|false” custom_padding=”||||false|false” scroll_horizontal_motion=”0|50|50|50|4|0|-4″ header_font_size_tablet=”” header_font_size_phone=”” header_font_size_last_edited=”on|phone” z_index__hover_enabled=”off|desktop”]

How to create a marketing dashboard
[step-by-step guide]

[/et_pb_text][et_pb_text _builder_version=”4.9.7″ _module_preset=”default” text_font=”Arial||||||||” text_text_color=”#FFFFFF” text_font_size=”20px” text_line_height=”1.4em” header_font=”Arial|600|||||||” header_text_color=”#FFFFFF” header_font_size=”35px” header_3_font=”Arial|600|||||||” header_3_text_color=”#FFFFFF” header_3_font_size=”32px” custom_margin=”19px||19px||true|false” custom_margin_tablet=”” custom_margin_phone=”||16px||false|false” custom_margin_last_edited=”on|phone” scroll_horizontal_motion=”0|50|50|50|4|0|-4″ motion_trigger_start=”top”]

1. Define your KPIs and goals

First, get clear on what you want to measure: sales? Leads? Engagement? Ad ROI?

2. Select your data sources

Integrate tools like Google Analytics, Meta Ads, Google Ads, Search Console, CRMs, email marketing platforms, and more.

3. Choose the right visualization tool

At MasterMetrics we use Looker Studio, ideal for its flexibility, source connections, and customization.

4. Design a clear, visual structure

Separate sections (SEO, Ads, Web, Social Media). Use colors, icons, and charts that make the dashboard intuitive.

5. Automate data updates

The real value of a dashboard is that it updates itself, without manual tasks. That way you always work with real data.[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” disabled_on=”off|off|off” admin_label=”Sección” _builder_version=”4.9.7″ _module_preset=”default” background_color=”#f2f2f2″ background_image=”https://mastermetrics.com/wp-content/uploads/2024/01/Mails.jpg” background_position=”center_right” module_alignment=”center” min_height_tablet=”” min_height_phone=”” min_height_last_edited=”on|phone” height=”716px” custom_margin=”0px|0px|0px|0px|true|true” custom_padding=”0px|0px|0px|0px|true|true” custom_padding_tablet=”” custom_padding_phone=”0px|13px|0px|13px|true|true” background_last_edited=”on|phone” background_enable_image_phone=”off” module_alignment_tablet=”” module_alignment_phone=”left” module_alignment_last_edited=”on|phone” custom_css_main_element=”display: flex; ||flex-direction: column; ||justify-content: center;||”][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” make_equal=”on” _builder_version=”4.9.7″ _module_preset=”default” width=”100%” max_width=”1230px” custom_margin=”20px||20px||true|false” custom_css_main_element=”align-items: center;||margin:auto;”][et_pb_column type=”3_5″ _builder_version=”4.9.7″ _module_preset=”default” custom_padding=”|0px|||false|false” scroll_horizontal_motion_enable=”on” scroll_horizontal_motion=”0|50|50|50|4|0|-4″ motion_trigger_start=”top”][et_pb_text _builder_version=”4.9.7″ _module_preset=”default” text_font=”Outfit||||||||” text_text_color=”#1B215C” text_font_size=”20px” header_2_font=”Arial|900|||||||” header_2_text_color=”#6817c7″ header_2_font_size=”50px” header_2_letter_spacing=”1px” width=”100%” custom_margin=”0px|0px|0px|0px|true|true” custom_padding=”0px|0px|0px|0px|true|true” header_text_align_tablet=”” header_text_align_phone=”” header_text_align_last_edited=”on|desktop” header_font_size_tablet=”” header_font_size_phone=”32px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”” header_2_font_size_phone=”34px” header_2_font_size_last_edited=”on|phone”]

Automate your marketing dashboard with MasterMetrics

[/et_pb_text][et_pb_text _builder_version=”4.9.7″ _module_preset=”default” text_font=”Arial|600|||||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.4em” header_4_font=”Outfit|600|||||||” header_4_font_size=”33px” custom_margin=”30px|0px|30px|0px|true|true” custom_padding=”0px|0px|0px|0px|true|true” header_4_font_size_tablet=”” header_4_font_size_phone=”22px” header_4_font_size_last_edited=”on|phone”]

We build custom dashboards that update automatically, reflect what matters, and feature design worthy of your brand.
We work with:

• Google Analytics 4
• Google Ads
• Meta Ads
• TikTok Ads
• LinkedIn Ads
• Tienda Nube, Shopify
• CRMs like HubSpot or Close

[/et_pb_text][et_pb_button button_url=”https://app.mastermetrics.com/user/register?utm_source=Google&utm_medium=Organic&utm_campaign=pagina-funcionalidades&utm_term=rdashboard-marketing” button_text=”Create a free account” _builder_version=”4.9.7″ _module_preset=”default” custom_button=”on” button_text_size=”18px” button_text_color=”#FFFFFF” button_bg_color=”#6817c7″ button_border_width=”0px” button_border_radius=”30px” button_font=”Arial|600|||||||” custom_padding=”12px|18px|12px|18px|true|true” hover_enabled=”0″ sticky_enabled=”0″][/et_pb_button][/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.9.7″ _module_preset=”default” custom_padding=”|0px|||false|false” scroll_vertical_motion_enable=”on” scroll_vertical_motion=”0|50|50|50|4|0|-4″][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” _builder_version=”4.9.7″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_start=”#700ec3″ background_color_gradient_end=”#4551e7″ background_color_gradient_direction=”120deg” min_height=”563px”][et_pb_row _builder_version=”4.9.7″ _module_preset=”default” width=”100%” width_tablet=”” width_phone=”90%” width_last_edited=”on|phone” max_width=”1230px”][et_pb_column type=”4_4″ _builder_version=”4.9.7″ _module_preset=”default”][et_pb_text _builder_version=”4.9.7″ _module_preset=”default” text_font=”Outfit||||||||” header_3_font=”Arial|600|||||||” header_3_text_color=”#FFFFFF” header_3_font_size=”35px” custom_margin=”||28px||false|false” locked=”off”]

Frequently asked questions about marketing dashboards

[/et_pb_text][et_pb_accordion open_toggle_text_color=”RGBA(0,0,0,0)” open_toggle_background_color=”#FFFFFF” closed_toggle_text_color=”#FFFFFF” closed_toggle_background_color=”#2CC1D1″ use_icon_font_size=”on” icon_font_size=”45px” _builder_version=”4.9.7″ _module_preset=”default” toggle_text_color=”RGBA(0,0,0,0)” toggle_font=”Arial||||||||” closed_toggle_font=”Arial||||||||” body_font=”Arial||||||||” body_text_color=”#FFFFFF” body_font_size=”20px” background_color=”RGBA(0,0,0,0)” custom_padding=”||||false|false” border_width_all=”0px” locked=”off”][et_pb_accordion_item title=”1. What’s the difference between a report and a dashboard?” open=”on” open_toggle_text_color=”#FFFFFF” icon_color=”#FFFFFF” _builder_version=”4.9.7″ _module_preset=”default” background_color=”#1C288E” background_enable_color=”on” toggle_text_color=”#FFFFFF” toggle_font=”Outfit|600|||||||” toggle_font_size=”19px”]

A report is usually static and periodic. A dashboard is dynamic, visual, and interactive, ideal for constant monitoring.

[/et_pb_accordion_item][et_pb_accordion_item title=”2. Which tool do you recommend for building a marketing dashboard?” open_toggle_text_color=”#FFFFFF” icon_color=”#FFFFFF” _builder_version=”4.9.7″ _module_preset=”default” background_color=”#1C288E” background_enable_color=”on” toggle_text_color=”#FFFFFF” toggle_font=”Outfit|600|||||||” toggle_font_size=”19px” open=”off”]With Master Metrics you can build 100% custom dashboards[/et_pb_accordion_item][et_pb_accordion_item title=”3. Can I have a dashboard for my client or team?” open_toggle_text_color=”#FFFFFF” _builder_version=”4.9.7″ _module_preset=”default” background_color=”#1C288E” background_enable_color=”on” toggle_text_color=”#FFFFFF” toggle_font=”Outfit|600|||||||” toggle_font_size=”20px” open=”off”]

Yes. We design dashboards for both agencies and internal marketing teams.

[/et_pb_accordion_item][/et_pb_accordion][/et_pb_column][/et_pb_row][/et_pb_section]