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How to create a custom Google Ads report

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Well-structured reports help you spot optimization opportunities, justify investments and improve communication with clients or executives.

With Master Metrics, you can create a complete Google Ads report in minutes:

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Export to Excel, Sheets or PDF. Share via link or schedule automatic delivery.

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Access ready-made templates or create custom views.

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Add alerts to detect spending spikes or conversion drops.

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Why create a custom Google Ads report?

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A custom Google Ads report allows you to deeply analyze your campaign performance without relying on the native interface. It organizes information according to your goals, compares periods, cross-references data with other platforms and shares results professionally.

Well-structured reports help you spot optimization opportunities, justify investments and improve communication with clients or executives.

The best reports combine performance metrics (such as CPC, CTR, conversions, ROAS) with business indicators (sales, leads, LTV) to deliver a clear picture of the impact of your strategies.

Key advantages

Visualize the metrics that matter: CPC, CTR, conversions, ROAS, ad quality.

Customize views according to goals or campaign types.

Automate data updates.

Integrate your results with other sources (Meta, Analytics, CRM).

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Recommended tools for creating Google Ads reports

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Creating a good report requires a tool that lets you import data, visualize it clearly and share it easily. Some of the best options are:

• Google Looker Studio: free and flexible, ideal for users with visualization knowledge.
• Google Sheets with extensions: automate data imports with Supermetrics or scripts.
• Power BI: more geared toward large teams with data infrastructure.
• Master Metrics: a tool specialized in ready-to-use advertising reports, no coding required.

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Frequently asked questions about Google Ads reports

[/et_pb_text][et_pb_accordion open_toggle_text_color=”RGBA(0,0,0,0)” open_toggle_background_color=”#FFFFFF” closed_toggle_text_color=”#FFFFFF” closed_toggle_background_color=”#2CC1D1″ use_icon_font_size=”on” icon_font_size=”45px” _builder_version=”4.9.7″ _module_preset=”default” toggle_text_color=”RGBA(0,0,0,0)” toggle_font=”Arial||||||||” closed_toggle_font=”Arial||||||||” body_font=”Arial||||||||” body_text_color=”#FFFFFF” body_font_size=”20px” background_color=”RGBA(0,0,0,0)” custom_padding=”||||false|false” border_width_all=”0px” locked=”off”][et_pb_accordion_item title=”1. What are the basic metrics a Google Ads report should have?” open=”on” open_toggle_text_color=”#FFFFFF” icon_color=”#FFFFFF” _builder_version=”4.9.7″ _module_preset=”default” background_color=”#1C288E” background_enable_color=”on” toggle_text_color=”#FFFFFF” toggle_font=”Outfit|600|||||||” toggle_font_size=”19px”]Impressions, clicks, CPC, CTR, conversions, conversion rate, cost per conversion (CPA), ad quality and ROAS.[/et_pb_accordion_item][et_pb_accordion_item title=”2. How often should a report be generated?” open_toggle_text_color=”#FFFFFF” icon_color=”#FFFFFF” _builder_version=”4.9.7″ _module_preset=”default” background_color=”#1C288E” background_enable_color=”on” toggle_text_color=”#FFFFFF” toggle_font=”Outfit|600|||||||” toggle_font_size=”19px” open=”off”]It depends on the scale of the account. In general, it’s recommended to do it weekly or monthly to make decisions based on recent data.[/et_pb_accordion_item][et_pb_accordion_item title=”3. Is it better to use the Google Ads panel or an external report?” open_toggle_text_color=”#FFFFFF” _builder_version=”4.9.7″ _module_preset=”default” background_color=”#1C288E” background_enable_color=”on” toggle_text_color=”#FFFFFF” toggle_font=”Outfit|600|||||||” toggle_font_size=”20px” open=”off”]The panel is useful for quick exploration. An external report allows for customization, integration with other sources and optimized visualization for presentations.[/et_pb_accordion_item][et_pb_accordion_item title=”4. Can Google Ads be combined with other platforms in the same dashboard?” open_toggle_text_color=”#FFFFFF” _builder_version=”4.9.7″ _module_preset=”default” background_color=”#1C288E” background_enable_color=”on” toggle_text_color=”#FFFFFF” toggle_font=”Outfit|600|||||||” toggle_font_size=”20px” open=”off”]

Yes, tools like Master Metrics allow you to combine Google Ads data with Meta, Analytics, CRM or HubSpot for a 360 view

[/et_pb_accordion_item][et_pb_accordion_item title=”5. Do I need to know how to code to create a good report?” open_toggle_text_color=”#FFFFFF” _builder_version=”4.9.7″ _module_preset=”default” background_color=”#1C288E” background_enable_color=”on” toggle_text_color=”#FFFFFF” toggle_font=”Outfit|600|||||||” toggle_font_size=”20px” open=”off”]

No. With tools like Looker Studio or Master Metrics you can create complete dashboards without needing to write a single line of code.

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