[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Sección” _builder_version=”4.9.7″ _module_preset=”default” background_color=”#2CC1D1″ background_color_gradient_direction=”360deg” background_image=”http://wp.mastermetrics.com/wp-content/uploads/2024/01/fondo-mm.jpg” z_index=”0″ width=”100%” max_width=”100%” module_alignment=”center” min_height_tablet=”” min_height_phone=”” min_height_last_edited=”on|phone” height_tablet=”” height_phone=”” height_last_edited=”on|phone” custom_margin_tablet=”” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||10px||false|false” custom_padding_tablet=”” custom_padding_phone=”0px|0px|10px|0px|false|true” background_last_edited=”on|desktop”][et_pb_row column_structure=”3_5,2_5″ custom_padding_last_edited=”on|phone” admin_label=”Row” _builder_version=”4.9.7″ _module_preset=”default” width=”100%” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” max_width=”1230px” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|phone” custom_margin=”|auto|60px|auto||” custom_margin_tablet=”40px||30px||false|false” custom_margin_phone=”10px|0px|50px|10px|false|false” custom_margin_last_edited=”on|tablet” custom_padding=”0px||||false|true” custom_padding_tablet=”” custom_padding_phone=”0px|19px||1px|false|false” animation_direction=”top”][et_pb_column type=”3_5″ admin_label=”Column” _builder_version=”4.9.7″ _module_preset=”default” transform_translate=”0px|67px” custom_padding=”|10px||10px|true|true” animation_direction=”left”][et_pb_text _builder_version=”4.9.7″ _module_preset=”default” header_font=”Arial|700|||||||” header_text_color=”#FFFFFF” header_font_size=”53px” custom_margin=”||5px||false|false” custom_margin_tablet=”” custom_margin_phone=”0px||60px||false|false” custom_margin_last_edited=”on|phone” header_font_size_tablet=”” header_font_size_phone=”32px” header_font_size_last_edited=”on|phone”]

How to create an effective digital marketing report

[/et_pb_text][et_pb_text _builder_version="4.9.7" _module_preset="default" text_font="Arial||||||||" text_text_color="#FFFFFF" text_font_size="27px" text_line_height="1.2em" header_font="Arial|700|||||||" header_text_color="#FFFFFF" header_font_size="53px" header_2_font="Arial|600|||||||" header_2_text_color="#FFFFFF" header_2_font_size="39px" custom_margin="||5px||false|false" custom_margin_tablet="" custom_margin_phone="0px||60px||false|false" custom_margin_last_edited="on|phone" header_font_size_tablet="" header_font_size_phone="32px" header_font_size_last_edited="on|phone"]Bring together the results of all your campaigns, networks, channels and audiences in one place. See what’s working (and what’s not) in real time, with customizable, automated and actionable dashboards.[/et_pb_text][et_pb_button button_url="https://app.mastermetrics.com/user/register?utm_source=Google&utm_medium=Organic&utm_campaign=pagina-funcionalidades&utm_term=reporte-marketing-digital" button_text="Try Master Metrics for free" button_alignment="left" button_alignment_tablet="" button_alignment_phone="left" button_alignment_last_edited="on|phone" _builder_version="4.9.7" _module_preset="default" custom_button="on" button_text_size="18px" button_text_color="#1C288E" button_bg_color="#00e8ae" button_border_width="0px" button_border_radius="18px" button_font="Arial|600|||||||" custom_margin="30px|0px|30px|0px|true|true" custom_padding="12px|18px|12px|18px|true|true" hover_enabled="0" box_shadow_style="preset2" box_shadow_horizontal="3px" box_shadow_vertical="5px" locked="off" sticky_enabled="0"][/et_pb_button][/et_pb_column][et_pb_column type="2_5" admin_label="Column" _builder_version="4.9.7" _module_preset="default" background_color="RGBA(0,0,0,0)" custom_padding="88px||||false|true"][et_pb_image src="https://blog.mastermetrics.com/wp-content/uploads/2024/09/mockup-dash.png" title_text="dashboard mockup" _builder_version="4.9.7" _module_preset="default"][/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built="1" custom_padding_last_edited="on|phone" _builder_version="4.9.7" _module_preset="default" background_color="#000000" custom_margin_tablet="" custom_margin_phone="0px||0px||true|false" custom_margin_last_edited="on|phone" custom_padding="||||true|false" custom_padding_tablet="" custom_padding_phone="7px||||false|false"][et_pb_row _builder_version="4.9.7" _module_preset="default" width="100%"][et_pb_column type="4_4" _builder_version="4.9.7" _module_preset="default"][et_pb_text _builder_version="4.9.7" _module_preset="default" text_font="Arial||on||||||" text_text_color="#FFFFFF" text_font_size="31px" text_line_height="1.2em"]With automated reports and visual dashboards, your team can optimize campaigns, respond quickly and show concrete results to clients or executives.[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row column_structure="1_3,1_3,1_3" _builder_version="4.9.7" _module_preset="default" width="100%" max_width="1230px"][et_pb_column type="1_3" _builder_version="4.9.7" _module_preset="default" custom_padding="0px||||false|false" custom_css_main_element="display:flex;||align-items:;||"][et_pb_image src="https://blog.mastermetrics.com/wp-content/uploads/2024/12/deteccion-automatica.png" title_text="automatic detection" show_bottom_space="off" show_bottom_space_tablet="" show_bottom_space_phone="on" show_bottom_space_last_edited="on|phone" _builder_version="4.9.7" _module_preset="default" width="30%" module_alignment="left"][/et_pb_image][et_pb_text admin_label="Texto" _builder_version="4.9.7" _module_preset="default" text_font="Arial||||||||" text_text_color="#FFFFFF" text_font_size="31px" text_line_height="0.9em" width="100%" max_width="100%" module_alignment="left" custom_margin="|17px||17px|false|true" custom_margin_tablet="" custom_margin_phone="13px||63px||false|false" custom_margin_last_edited="on|phone" text_font_size_tablet="" text_font_size_phone="40px" text_font_size_last_edited="on|phone" locked="off"]

Decisions based on data, not on intuition

[/et_pb_text][/et_pb_column][et_pb_column type="1_3" _builder_version="4.9.7" _module_preset="default" custom_css_main_element="display:flex;||align-items:;||"][et_pb_image src="https://blog.mastermetrics.com/wp-content/uploads/2024/10/hora.png" title_text="time" show_bottom_space="off" show_bottom_space_tablet="" show_bottom_space_phone="on" show_bottom_space_last_edited="on|phone" _builder_version="4.9.7" _module_preset="default" width="30%" module_alignment="left"][/et_pb_image][et_pb_text admin_label="Texto" _builder_version="4.9.7" _module_preset="default" text_font="Arial||||||||" text_text_color="#FFFFFF" text_font_size="30px" text_line_height="0.9em" width="100%" max_width="100%" module_alignment="left" custom_margin="|17px||17px|false|true" custom_margin_tablet="" custom_margin_phone="13px||63px||false|false" custom_margin_last_edited="on|phone" text_font_size_tablet="" text_font_size_phone="40px" text_font_size_last_edited="on|phone" text_line_height_tablet="" text_line_height_phone="0.9em" text_line_height_last_edited="on|phone" locked="off"]

Save time, focus on strategy

[/et_pb_text][/et_pb_column][et_pb_column type="1_3" _builder_version="4.9.7" _module_preset="default" custom_css_main_element="display:flex;||||"][et_pb_image src="https://blog.mastermetrics.com/wp-content/uploads/2024/09/clientes.png" title_text="clients" show_bottom_space="off" show_bottom_space_tablet="" show_bottom_space_phone="on" show_bottom_space_last_edited="on|phone" _builder_version="4.9.7" _module_preset="default" width="30%" module_alignment="left"][/et_pb_image][et_pb_text admin_label="Texto" _builder_version="4.9.7" _module_preset="default" text_font="Arial||||||||" text_text_color="#FFFFFF" text_font_size="30px" text_line_height="0.9em" width="100%" max_width="100%" module_alignment="left" custom_margin="|17px||17px|false|true" custom_margin_tablet="" custom_margin_phone="13px||63px||false|false" custom_margin_last_edited="on|phone" text_font_size_tablet="" text_font_size_phone="40px" text_font_size_last_edited="on|phone" text_line_height_tablet="" text_line_height_phone="0.9em" text_line_height_last_edited="on|phone" locked="off"]

360 view of your marketing funnel

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” disabled_on=”off|off|off” admin_label=”Sección” _builder_version=”4.9.7″ _module_preset=”default” background_color=”#f2f2f2″ background_image=”https://mastermetrics.com/wp-content/uploads/2024/08/fondo-mm.webp” background_position=”bottom_center” module_alignment=”center” min_height=”566px” custom_margin=”0px|0px|0px|0px|true|true” custom_padding=”0px|0px|0px|0px|true|true” custom_padding_tablet=”” custom_padding_phone=”0px|12px|0px|12px|true|true” custom_css_main_element=”display: flex; ||flex-direction: column; ||justify-content: center;||”][et_pb_row use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” _builder_version=”4.9.7″ _module_preset=”default” width=”100%” max_width=”1230px” custom_margin=”20px||20px||true|false” custom_css_main_element=”align-items: center;||margin:auto;”][et_pb_column type=”4_4″ _builder_version=”4.9.7″ _module_preset=”default” custom_padding=”0px||0px|0px|false|false” scroll_horizontal_motion_enable=”on” scroll_horizontal_motion=”0|50|50|50|4|0|-4″ motion_trigger_start=”top”][et_pb_text _builder_version=”4.9.7″ _module_preset=”default” header_font_size=”36px” header_2_font=”Arial|600|||||||” header_2_text_color=”#FFFFFF” header_2_font_size=”48px” width=”100%” overflow-x=”visible” custom_margin=”|-44px|||false|false” custom_padding=”||||false|false” scroll_horizontal_motion=”0|50|50|50|4|0|-4″ header_font_size_tablet=”” header_font_size_phone=”” header_font_size_last_edited=”on|phone” z_index__hover_enabled=”off|desktop”]

What is a digital marketing report?

[/et_pb_text][et_pb_text _builder_version=”4.9.7″ _module_preset=”default” text_font=”Arial||||||||” text_text_color=”#FFFFFF” text_font_size=”20px” text_line_height=”1.4em” header_font=”Arial|600|||||||” header_text_color=”#FFFFFF” header_font_size=”35px” header_3_font=”Arial|600|||||||” header_3_text_color=”#FFFFFF” header_3_font_size=”32px” custom_margin=”19px||19px||true|false” custom_margin_tablet=”” custom_margin_phone=”||16px||false|false” custom_margin_last_edited=”on|phone” scroll_horizontal_motion=”0|50|50|50|4|0|-4″ motion_trigger_start=”top”]A digital marketing report is an essential tool that lets you visualize, analyze and understand the performance of all your marketing actions across channels like Google Ads, Meta Ads, SEO, social media, email marketing and more. Unlike a static report, a good report is interactive, updated in real time and geared toward decision-making.

The best reports combine performance metrics (such as CPC, CTR, conversions, ROAS) with business indicators (sales, leads, LTV) to deliver a clear picture of the impact of your strategies.

Data backed by leading sources

Google recommends using automated dashboards to improve marketing efficiency (Google Marketing Platform).

HubSpot notes that companies that analyze their metrics weekly are 20% more likely to improve their ROI (State of Marketing Report).[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” disabled_on=”off|off|off” admin_label=”Sección” _builder_version=”4.9.7″ _module_preset=”default” background_color=”#f2f2f2″ background_image=”https://mastermetrics.com/wp-content/uploads/2024/01/Mails.jpg” background_position=”center_right” module_alignment=”center” min_height_tablet=”” min_height_phone=”” min_height_last_edited=”on|phone” height=”716px” custom_margin=”0px|0px|0px|0px|true|true” custom_padding=”0px|0px|0px|0px|true|true” custom_padding_tablet=”” custom_padding_phone=”0px|13px|0px|13px|true|true” background_last_edited=”on|phone” background_enable_image_phone=”off” module_alignment_tablet=”” module_alignment_phone=”left” module_alignment_last_edited=”on|phone” custom_css_main_element=”display: flex; ||flex-direction: column; ||justify-content: center;||”][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” make_equal=”on” _builder_version=”4.9.7″ _module_preset=”default” width=”100%” max_width=”1230px” custom_margin=”20px||20px||true|false” custom_css_main_element=”align-items: center;||margin:auto;”][et_pb_column type=”3_5″ _builder_version=”4.9.7″ _module_preset=”default” custom_padding=”|0px|||false|false” scroll_horizontal_motion_enable=”on” scroll_horizontal_motion=”0|50|50|50|4|0|-4″ motion_trigger_start=”top”][et_pb_text _builder_version=”4.9.7″ _module_preset=”default” text_font=”Outfit||||||||” text_text_color=”#1B215C” text_font_size=”20px” header_2_font=”Arial|900|||||||” header_2_text_color=”#6817c7″ header_2_font_size=”50px” header_2_letter_spacing=”1px” width=”100%” custom_margin=”0px|0px|0px|0px|true|true” custom_padding=”0px|0px|0px|0px|true|true” header_text_align_tablet=”” header_text_align_phone=”” header_text_align_last_edited=”on|desktop” header_font_size_tablet=”” header_font_size_phone=”32px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”” header_2_font_size_phone=”34px” header_2_font_size_last_edited=”on|phone”]

With Master Metrics, create marketing reports without wasting time or data

[/et_pb_text][et_pb_text _builder_version=”4.9.7″ _module_preset=”default” text_font=”Arial||||||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.4em” header_4_font=”Outfit|600|||||||” header_4_font_size=”33px” custom_margin=”30px|0px|30px|0px|true|true” custom_padding=”0px|0px|0px|0px|true|true” header_4_font_size_tablet=”” header_4_font_size_phone=”22px” header_4_font_size_last_edited=”on|phone”]

Master Metrics is the fastest and most flexible tool for building professional digital marketing reports without needing to be an analyst or spend hours putting together spreadsheets.

–Connect your accounts from Google Ads, Meta, LinkedIn, TikTok, HubSpot and more.
-View the results of all your campaigns in real time.
-Access customizable dashboards with filters by date, channel, audience or KPI.
–Automate your reports in Excel, Sheets or PDF with smart alerts.
-Use Master Metrics to stop reporting and start analyzing.

[/et_pb_text][et_pb_button button_url=”https://app.mastermetrics.com/user/register?utm_source=Google&utm_medium=Organic&utm_campaign=pagina-funcionalidades&utm_term=reporte-marketing-digital” button_text=”Try it now FREE” _builder_version=”4.9.7″ _module_preset=”default” custom_button=”on” button_text_size=”18px” button_text_color=”#FFFFFF” button_bg_color=”#6817c7″ button_border_width=”0px” button_border_radius=”30px” button_font=”Arial|600|||||||” custom_padding=”12px|18px|12px|18px|true|true” hover_enabled=”0″ sticky_enabled=”0″][/et_pb_button][/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.9.7″ _module_preset=”default” custom_padding=”|0px|||false|false” scroll_vertical_motion_enable=”on” scroll_vertical_motion=”0|50|50|50|4|0|-4″][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” _builder_version=”4.9.7″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_start=”#700ec3″ background_color_gradient_end=”#4551e7″ background_color_gradient_direction=”120deg” min_height=”563px”][et_pb_row _builder_version=”4.9.7″ _module_preset=”default” width=”100%” width_tablet=”” width_phone=”90%” width_last_edited=”on|phone” max_width=”1230px”][et_pb_column type=”4_4″ _builder_version=”4.9.7″ _module_preset=”default”][et_pb_text _builder_version=”4.9.7″ _module_preset=”default” text_font=”Outfit||||||||” header_3_font=”Arial|600|||||||” header_3_text_color=”#FFFFFF” header_3_font_size=”35px” custom_margin=”||28px||false|false” locked=”off”]

Frequently asked questions about digital marketing reports

[/et_pb_text][et_pb_accordion open_toggle_text_color=”RGBA(0,0,0,0)” open_toggle_background_color=”#FFFFFF” closed_toggle_text_color=”#FFFFFF” closed_toggle_background_color=”#2CC1D1″ use_icon_font_size=”on” icon_font_size=”45px” _builder_version=”4.9.7″ _module_preset=”default” toggle_text_color=”RGBA(0,0,0,0)” toggle_font=”Arial||||||||” closed_toggle_font=”Arial||||||||” body_font=”Arial||||||||” body_text_color=”#FFFFFF” body_font_size=”20px” background_color=”RGBA(0,0,0,0)” custom_padding=”||||false|false” border_width_all=”0px” locked=”off”][et_pb_accordion_item title=”1. What information should a good digital marketing report include?” open=”on” open_toggle_text_color=”#FFFFFF” icon_color=”#FFFFFF” _builder_version=”4.9.7″ _module_preset=”default” background_color=”#1C288E” background_enable_color=”on” toggle_text_color=”#FFFFFF” toggle_font=”Outfit|600|||||||” toggle_font_size=”19px”]It should include key metrics such as impressions, clicks, conversions, ROI, CTR, as well as analysis by channel, by campaign, and historical trends. It’s also recommended to include conclusions and recommendations.[/et_pb_accordion_item][et_pb_accordion_item title=”2. How often should a marketing report be presented?” open_toggle_text_color=”#FFFFFF” icon_color=”#FFFFFF” _builder_version=”4.9.7″ _module_preset=”default” background_color=”#1C288E” background_enable_color=”on” toggle_text_color=”#FFFFFF” toggle_font=”Outfit|600|||||||” toggle_font_size=”19px” open=”off”]

It depends on the volume of activity, but in general monthly reports are recommended. For high-turnover campaigns, weekly reports can be useful.

[/et_pb_accordion_item][et_pb_accordion_item title=”3. What tools can be used to create marketing reports?” open_toggle_text_color=”#FFFFFF” _builder_version=”4.9.7″ _module_preset=”default” background_color=”#1C288E” background_enable_color=”on” toggle_text_color=”#FFFFFF” toggle_font=”Outfit|600|||||||” toggle_font_size=”20px” open=”off”]Some options include Google Looker Studio, Microsoft Excel, Google Sheets, Power BI, and specialized tools like Master Metrics that automate and connect multiple data sources.[/et_pb_accordion_item][et_pb_accordion_item title=”4. What’s the difference between a performance report and a branding report?” open_toggle_text_color=”#FFFFFF” _builder_version=”4.9.7″ _module_preset=”default” background_color=”#1C288E” background_enable_color=”on” toggle_text_color=”#FFFFFF” toggle_font=”Outfit|600|||||||” toggle_font_size=”20px” open=”off”]

A performance report focuses on conversions and measurable results (sales, leads, CPA), while a branding report measures visibility, reach, engagement, or brand recall.

[/et_pb_accordion_item][et_pb_accordion_item title=”5. How do you know if a marketing report is effective?” open_toggle_text_color=”#FFFFFF” _builder_version=”4.9.7″ _module_preset=”default” background_color=”#1C288E” background_enable_color=”on” toggle_text_color=”#FFFFFF” toggle_font=”Outfit|600|||||||” toggle_font_size=”20px” open=”off”]

It should be clear, visual, actionable, and aligned with business objectives. If it enables quick decision-making and improves performance, it’s doing its job.

[/et_pb_accordion_item][/et_pb_accordion][/et_pb_column][/et_pb_row][/et_pb_section]